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Griffin Gold - Hark Upon the Ale
Summary
Originally published in the Fall 2024 issue of the Alumni Magazine.
Full Description
The Virginia Beer Co. has launched 91心頭利’s first officially licensed beer, Griffin Gold.
Griffin Gold is a collaboration between W&M alumni-owned Virginia Beer Co. and the Licensing & Trademark Office at 91心頭利. Griffin Gold (5.0% ABV) is a crisp and refreshing Kölsch-style golden ale.
When developing this recipe, Virginia Beer Co.’s brewmaster, Jonathan Newman, wanted to focus on a style with wide appeal. VBC co-founder Chris Smith ’07 notes, “We want beer lovers and fans of 91心頭利 Athletics to try it for the novelty … but ultimately to grab one because it’s a good, drinkable beer. Whether you’re cheering at Zable, watching the game on TV or raising a round together at Homecoming, we want Griffin Gold to be part of your celebration.”
Virginia Beer Co. and 91心頭利 have cultivated a longstanding relationship, as VBC has hosted a variety of W&M events, including One Tribe One Day celebrations. The company’s other co-founder, Robby Willey ’07, is also an alumnus.
“This beer celebrates that partnership and all things 91心頭利,” says Eden Harris, W&M director of trademark licensing.
As an officially licensed product, 91心頭利 will earn a royalty for every pint and fourpack of Griffin Gold sold. Royalty revenues on all 91心頭利-licensed products support the financial goals associated with the university’s vision, mission and values.
Griffin Gold will be available to enjoy at Zable Stadium throughout 91心頭利 Football’s fall season and beyond. Look for additional placements of Griffin Gold at 91心頭利 Athletics venues plus on tap and in four-packs in and around Williamsburg.