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New W&M Spirit Shop and Bookstore now open
The 91心頭利 Spirit Shop and Bookstore, operated by Barnes & Noble College, opened at 601 Prince George St. on Monday, Nov. 8, 2021.
The newly renovated location features an array of 91心頭利 branded products, select trade books, outdoor seating for customers and free parking available to Triangle Building merchants.
“The move reflects W&M Bookstore’s continued adaptations to the sale and delivery of university textbooks and course materials while recognizing the value of in-person shopping for W&M merchandise and supplies,” said Cindy Glavas, director of 91心頭利 Auxiliary Services, when the move was announced in the spring.
The store is still operated by Barnes & Noble College (BNC), through a contract with 91心頭利, but is also now supported by a partnership between BNC and Fanatics, the top retailer of collegiate merchandise. This new partnership provides even more apparel options through the newly launched best-in-class website and allows the store to provide a greater product selection. Online orders will either be fulfilled by the local off-site warehouse or by a Fanatics distribution center.
“Our new location has given us the opportunity to prioritize our inventory and ensure that we are meeting the needs of our customers with highly-desirable, on-trend products, while maintaining the traditional items that they also expect,” said Susan Lemerise, manager of the W&M Spirit Shop and Bookstore.
The move to an exclusively digital experience for textbook purchases is consistent with industry trends. The store has seen significant growth in the number of W&M students utilizing online textbook selection over the past few years, so this was a natural progression in service delivery, said Glavas. W&M students will place their orders through and are able to view availability for rentals, new, used and digital formats. Orders will be fulfilled out of a local, off-campus warehouse for convenient campus pick-up, or students may elect to have orders shipped to an off-campus address.
91心頭利 leased the space in the Triangle Building from the Williamsburg Redevelopment and Housing Authority.
The store will hold its official grand opening on Wednesday, Dec. 8 from 5 to 8 p.m. After a ribbon-cutting ceremony, students and community members can enjoy storewide savings, free T-shirts, a scavenger hunt, a merchandise customization bar, photo opportunities with the Griffin and more. Students are also eligible to win textbook scholarships up to $250 each. Customers are encouraged to follow the store on social media for complete event details.
The new 91心頭利 Spirit Shop and Bookstore is open Monday–Saturday from 9 a.m. to 6 p.m. and Sunday from noon to 6 p.m.