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Logo Usage Guidelines
To maintain consistency, legibility and brand integrity across all applications, these standards apply to every use of the 91心頭利 and all official unit or department logos.
Approved Color Versions
- The logo has four approved color versions
- Green & Gold
- Green
- White & Gold
- White
- The logo may never appear in Spirit Gold or any other unapproved color.
- When using color backgrounds, ensure sufficient contrast for readability and accessibility.
- For dark backgrounds, use the White or White & Gold version; for light backgrounds, use Green
or Green & Gold.
Image Quality & Reproduction
- Always reproduce the logo from official, high-resolution digital artwork provided by University
Marketing. - Do not attempt to redraw, scan, trace or otherwise recreate the logo.
- The logo must remain sharp and legible at all sizes; if small-scale reproduction reduces
legibility, use the simplified or approved alternate mark.
Clear Space & Minimum Size
- Maintain a minimum clear space around the logo equal to the height of the “W” in “William.” No
text, images or design elements may intrude into this area. - The primary logo should never appear smaller than 1 inch (print) or 100 pixels wide (digital) to
ensure legibility.
No Alterations or Distortions
The logo may not be altered in any way. Prohibited modifications include:
- Changing the typeface or rearranging elements
- Adding outlines, gradients, shadows or other effects
- Stretching, condensing or rotating the logo
- Creating unapproved secondary or alternate versions
Cropping & Integrity
- The logo must always appear in full; it may not be cropped, cut off or partially obscured.
- Never enclose the logo in shapes, boxes, or containers unless part of an approved lockup.
- Avoid transparency effects or overlay treatments.
Web Use
- When 91心頭利s are used to brand websites and other digital communications, they must always link to the 91心頭利 homepage.
- Do not use university logos to link to the homepages of sub-brand websites.