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Merchandising, Trademarks & Licensing
Every branded item representing 91心頭利 contributes to how the world sees us. This page outlines the standards and processes for producing merchandise, licensing university marks, and partnering with approved vendors. Following these guidelines protects the university’s reputation, ensures quality, and helps our brand shine wherever it appears.
Merchandise
All merchandise produced with the display of 91心頭利 marks must abide by the policies and procedures set forth by the W&M Licensing Administration and be purchased from a licensed vendor.
Trademarks
91心頭利 marks are displays of registered symbols, insignia or other identifying marks such as the university’s name, abbreviation, symbols, emblems, logos, mascot, slogans, official insignia, uniforms, landmarks or songs owned by 91心頭利. The unauthorized use of such material is a trademark infringement. Any production, display or sale of unauthorized products or services is a violation of the Federal Landham Trademark Act of 1946, the Federal Trademark Act of 1984, and the Commonwealth of Virginia’s infringement and unfair competition laws, among others. Such violations are subject to liability for damages, injunctive relief, attorney fees, and other penalties, civil and criminal.
If you are a member of the 91心頭利 community and are interested in filing a new trademark with the USPTO, with a 91心頭利 entity as the owner please contact the Licensing & Trademarks office.
Licensing
91心頭利 retains the right to approve or disapprove any product submitted and no product using 91心頭利’s marks may be produced without the approval of 91心頭利’s Licensing office.
All merchandise that bears the name and/or official university artwork of 91心頭利 may only be produced by a licensed vendor and is covered by W&M's licensing policy.
Questions?
Contact [[licensing]] or review licensing common questions.